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- Favorable geographical location: CEE lies at a crossroads between Western Europe and Asia.
- CEE is located very centrally, granting easy access to the 500 million consumer market of the European Union. Several major European ports are nearby, as are the rapidly growing markets of the Balkans, the CIS states and Turkey.
- Significant involvement in international trade: all CEE economies are very open and export-oriented.
- Proven record and network of logistics service providers in the CEE region.